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WE NEED TO PROTECT THE HUMANITY OF BUSINESS FROM AI

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Dec 2, 2025

WE NEED TO PROTECT THE HUMANITY OF BUSINESS FROM AI

We are told that the rise of an unmatched AI superintelligence is now inevitable.

Rob Hornby
Rob Hornby
AI THREATENS CONSULTANTS BUT THEY WON’T GO THE WAY OF BLOCKBUSTER

AI

+2

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Nov 26, 2025

AI THREATENS CONSULTANTS BUT THEY WON’T GO THE WAY OF BLOCKBUSTER

This is an article I wrote with David Garfield, my Co-CEO, originally published in The Times.

Rob Hornby
Rob Hornby
DALÍ VS DALL-E: WHY AI NOVELTY LAGS HUMAN CREATIVITY

AI

+2

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Oct 7, 2025

DALÍ VS DALL-E: WHY AI NOVELTY LAGS HUMAN CREATIVITY

Why AI can't match human creativity and probably never will.

Rob Hornby
Rob Hornby
AI IN THE WILD: VIEWS FROM THE CORPORATE LANDSCAPE

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Apr 16, 2026

AI IN THE WILD: VIEWS FROM THE CORPORATE LANDSCAPE

Rob Hornby
Rob Hornby
FT FUTURE OF AI PANEL

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Nov 6, 2025

FT FUTURE OF AI PANEL

A discussion concluding that human distinctives are even more important in an AI age.

Rob Hornby
Rob Hornby

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Exploring the relationship between AI and humanity

HORNET 8: LEAD THE WORKFORCE OR LOSE YOUR AI TRANSFORMATION

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May 13, 2026

HORNET 8: LEAD THE WORKFORCE OR LOSE YOUR AI TRANSFORMATION

Rob Hornby
Rob Hornby
HORNET 7: AI AGENTS SHOULDN'T GO WHERE HUMANS CANNOT SEE

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Apr 1, 2026

HORNET 7: AI AGENTS SHOULDN'T GO WHERE HUMANS CANNOT SEE

Rob Hornby
Rob Hornby
HORNET 6: GENERATIVE AI WILL NOT REPLACE TRADITIONAL SOFTWARE — BUT MUST MERGE WITH IT

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Mar 12, 2026

HORNET 6: GENERATIVE AI WILL NOT REPLACE TRADITIONAL SOFTWARE — BUT MUST MERGE WITH IT

Rob Hornby
Rob Hornby

Archive

HORNET 8: LEAD THE WORKFORCE OR LOSE YOUR AI TRANSFORMATION

/

May 13, 2026

HORNET 8: LEAD THE WORKFORCE OR LOSE YOUR AI TRANSFORMATION

Rob Hornby
Rob Hornby
AI IN THE WILD: VIEWS FROM THE CORPORATE LANDSCAPE

/

Apr 16, 2026

AI IN THE WILD: VIEWS FROM THE CORPORATE LANDSCAPE

Rob Hornby
Rob Hornby
HORNET 7: AI AGENTS SHOULDN'T GO WHERE HUMANS CANNOT SEE

/

Apr 1, 2026

HORNET 7: AI AGENTS SHOULDN'T GO WHERE HUMANS CANNOT SEE

Rob Hornby
Rob Hornby
HORNET 6: GENERATIVE AI WILL NOT REPLACE TRADITIONAL SOFTWARE — BUT MUST MERGE WITH IT

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Mar 12, 2026

HORNET 6: GENERATIVE AI WILL NOT REPLACE TRADITIONAL SOFTWARE — BUT MUST MERGE WITH IT

Rob Hornby
Rob Hornby
HORNET 5: TWO DAVOS HORIZONS, YET NO AI FUSION

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Feb 18, 2026

HORNET 5: TWO DAVOS HORIZONS, YET NO AI FUSION

An audio blog about AI from a technologist turned Co-CEO perspective.

Rob Hornby
Rob Hornby
SHAPING THE AI FUTURE WE REALLY WANT

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Jan 22, 2026

SHAPING THE AI FUTURE WE REALLY WANT

A panel discussion at the World Economic Forum, Davos.

Rob Hornby
Rob Hornby
THE HORNET 4: WE ARE HALUCINATING IN AN AI HYPERREALITY

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Dec 10, 2025

THE HORNET 4: WE ARE HALUCINATING IN AN AI HYPERREALITY

An audio blog about AI from a technologist turned Co-CEO perspective

Rob Hornby
Rob Hornby
WE NEED TO PROTECT THE HUMANITY OF BUSINESS FROM AI

/

Dec 2, 2025

WE NEED TO PROTECT THE HUMANITY OF BUSINESS FROM AI

We are told that the rise of an unmatched AI superintelligence is now inevitable.

Rob Hornby
Rob Hornby
AI THREATENS CONSULTANTS BUT THEY WON’T GO THE WAY OF BLOCKBUSTER

AI

+2

/

Nov 26, 2025

AI THREATENS CONSULTANTS BUT THEY WON’T GO THE WAY OF BLOCKBUSTER

This is an article I wrote with David Garfield, my Co-CEO, originally published in The Times.

Rob Hornby
Rob Hornby
THE HORNET 3: CURIOSITY KILLED THE CAT, BUT COULD AI KILL CURIOSITY?

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Nov 17, 2025

THE HORNET 3: CURIOSITY KILLED THE CAT, BUT COULD AI KILL CURIOSITY?

An audio blog about AI from a technologist turned Co-CEO perspective

Rob Hornby
Rob Hornby
FT FUTURE OF AI PANEL

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Nov 6, 2025

FT FUTURE OF AI PANEL

A discussion concluding that human distinctives are even more important in an AI age.

Rob Hornby
Rob Hornby
LEADERSHIP IN THE AGE OF AI

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Oct 30, 2025

LEADERSHIP IN THE AGE OF AI

Why human distinctives may be more important than ever.

Rob Hornby
Rob Hornby
THE HORNET 2: WHY I AM WORRIED ABOUT AGENTIC AI

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Oct 22, 2025

THE HORNET 2: WHY I AM WORRIED ABOUT AGENTIC AI

An audio blog about AI from a technologist turned Co-CEO perspective

Rob Hornby
Rob Hornby
DALÍ VS DALL-E: WHY AI NOVELTY LAGS HUMAN CREATIVITY

AI

+2

/

Oct 7, 2025

DALÍ VS DALL-E: WHY AI NOVELTY LAGS HUMAN CREATIVITY

Why AI can't match human creativity and probably never will.

Rob Hornby
Rob Hornby
THE HORNET 1: YOU CAN'T HURRY LOVE...OR AI

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Sep 18, 2025

THE HORNET 1: YOU CAN'T HURRY LOVE...OR AI

An audio blog about AI from a technologist turned Co-CEO perspective

Rob Hornby
Rob Hornby
AI ADOPTION IS NOW MORE IMPORTANT THAN AI INNOVATION

AI

+2

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Sep 3, 2025

AI ADOPTION IS NOW MORE IMPORTANT THAN AI INNOVATION

AI innovation is an essential strategic vector for competing nations.

Rob Hornby
Rob Hornby
WHY WE SHOULDN'T EXPECT AI TO BE MORE MORAL THAN US

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Jul 30, 2025

WHY WE SHOULDN'T EXPECT AI TO BE MORE MORAL THAN US

“Do as I say, not as I do” may be delivered with a wry smile, but it reveals a deeper truth: we often hold others to moral standards we ourselves fail to meet.

Rob Hornby
Rob Hornby
THERE IS NO “I” IN AI

AI

+2

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Jul 8, 2025

THERE IS NO “I” IN AI

WHY HUMANS MUST MANAGE MATTERS OF CONSEQUENCE

Rob Hornby
Rob Hornby
BLOOMBERG AI DISRUPTION INTERVIEW

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Jun 24, 2025

BLOOMBERG AI DISRUPTION INTERVIEW

A discussion with Romaine Bostick.

Rob Hornby
Rob Hornby
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